tag:blogger.com,1999:blog-27428751.post7151346772922078978..comments2023-08-04T10:40:54.432-03:00Comments on nongames.com: New audience model = NO audience modelChico Queirozhttp://www.blogger.com/profile/01285547874562596857noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-27428751.post-81427799461997584472006-08-31T11:38:00.000-03:002006-08-31T11:38:00.000-03:00Ooooops. you're right: "Recent analysis from a sur...Ooooops. you're right: "Recent analysis from a survey of nearly 2,000 U.S. <i><b>online</b></i> gamers by Dallas-based market research firm Parks Associates".<br /><br />That's embarrassing - I shouldn't have skipped that word. <br /><br />Well, good news then!<br /><br />Best,<br />ChicoChico Queirozhttps://www.blogger.com/profile/01285547874562596857noreply@blogger.comtag:blogger.com,1999:blog-27428751.post-52112992851204842332006-08-31T11:32:00.000-03:002006-08-31T11:32:00.000-03:00Parks Associates did surveys of people who play ga...Parks Associates did surveys of people who play games online. The implication is that their report is totally biased in this simple but crucial way - they have no means of gaining data no the wider audience with no direct connection to the gaming sphere, such as the players of the DS titles you cite. (Indeed, no-one does - it would take an expensive inter/national phone survey or equivalent to do so).<br /><br />Their audience model is produced from a simple clustering algorithm, which groups people together according to the dominant clustering criteria. Since most of their data concerns time and money spent playing, this becomes the principle dominating factor in their final model.<br /><br />In short, their model reveals more about the assumptions that went into gathering the data than anything else. :) (Of course, the same is true about DGD1 - but at least we gave our results out for free!)<br /><br />I may be being unfair, but I don't think so.<br /><br />Bottom line: they're selling their data. I'm not convinced that data is worth buying. :)<br /><br />(However, this opinion will self-destruct if examined too closely!)<br /><br />Take care!Chrishttps://www.blogger.com/profile/07550565723765898399noreply@blogger.com