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For a long time, Iwai's work as an artist and designer has been related to music and instrument play (like in Music Insects, Piano - as image media, SimTunes and electroplankton), So his new venture seems like a natural next step.
I must say am curious about it. It looks very modern, but it also looks like something George Harrison could have tried on a Beatles` record, if they were still playing today.
(video from YouTube user pantalonesgigantesca)
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