* Power gamers represent 11 percent of the gamer market but account for 30 cents of every dollar spent on retail and online games.
* Social gamers enjoy gaming as a way to interact with friends.
* Leisure gamers spend 58 hours per month playing games but mainly on casual titles. Nevertheless they prefer challenging titles and show high interest in new gaming services.
* Dormant gamers love gaming but spend little time because of family, work, or school. They like to play with friends and family and prefer complex and challenging games.
* Incidental gamers lack motivation and play games mainly out of boredom. However, they spend more than 20 hours a month playing online games.
* Occasional gamers play puzzle, word, and board games almost exclusively.
Got it? Dormant gamers and Leisure gamers - the ones I would count to enjoy non-games are more interested in complex, challenging titles. But wait:
“Social and leisure gamers may play simple, non-competitive games, but they want to play these games with friends and players they meet online,” Cai said. “For this type of gamer, there simply aren’t that many options.”
Ok, Social and Leisure gamers would play non-games - if they were not single-player. As I'm working on a single player non-game (although I should add a "challenge mode"), this research sounds like bad news.
Now can someone please tell me how Nintendogs and Animal Crossing got so successfull?