No, nongames.com is not attending the GDC. The post title refers to Jesper Juul´s talk: 'A New Kind Of Game: Broadening The Idea Of What Games Can Be'. You can read a summary at Gamasutra.com, written by Simon Carless. Simon says:
"One of Jesper's central points was that games don't have to include explicit goals - you can cater to a wider audience by designing open, expressive games. In building games without goals, it was suggested, you can create something relatively new and positive."
Sounds promising. Let´s wait for the article version of the talk, to be posted on Jesper´s website.